4 5 page paper on amazon
Analyze how Amazon uses the grand strategies of concentration, market development, and product development as a part of its long-term strategy for growth.
Address the following:
- Concentration:
- Increasing the current customers’ rate of use
- Attracting competitors’ customers
- Market Development
- Opening additional geographic markets
- Attracting other market segments
- Product Development
- Developing new product features
Additional Requirements:
– APA Format
– At least three scholarly references