I want to write an essay about analyzing commercial. I chose my commercial which is ( Demi Lovato- Skechers(commercial)) My thesis : commercial is unsuccessful in persuading the audience to use the Skechers brand. (you can use it in another way but to get the idea).. Introduction contains :

1-Hook or Attention Getter, 2- background Information: Explain to the audience what the source is selling/doing, summarize the video, tell readers what is going on in society to make the text needed or interesting. and the thesis., Body 1 : Topic: 1-Logos 2- explain what logos is 3- show how it is used in the text 4- Indicate its effectiveness 5- Transition(to move from paragraph to another)., Body 2: Topic: 1- Pathos 2- explain what patho is 3- show how it is used in the text 4- Indicate its effectiveness 5- Transition ., Body 3 : Topic : 1-Ethos 2- explain what ethos is 3- show how it is used in the text 4- Indicate its effectiveness 5- Transition., Body 4: counterargument this is where I point any thing that contradicts my thesis 2- transition., Conclusion : 1- wrap up essay, 2- Restate thesis 3- Suggest change or remind audience of what is important… I have A direct quotation and I want to insert to my essay which is ( “They give me energy” (Demi Lovato 0:03-0:06) I want to use it in my essay .. 1- Introduce quotation 2- Use quote 3- Explain it or analyze it. It has to be in MLA style.. Thank you.

 

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