case analysis 146

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Review the Ontela Picdeck A Case and answer the following questions:

  1. Why is Ontela even doing this research? Should wireless carriers have to make decisions about which customers to target, prices to charge, etc.?
  2. What does it mean to be a “valuable” customer in this context? Valuable to whom?
  3. What criteria should Ontela use to differentiate customer segments?
  4. Using facts in Case A only, which segments should Ontela pitch to its customers?
  5. Based on the feature/benefit analysis, what are value propositions for each of the customer personas?
  6. Are there any potential drawbacks of this analysis?
 
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