mkt 500 marketing management week 4 discussion 1

inkberry – Watch the video, Pinkberry, and answer the following questions:

Question One

  • How would you update the personality of the brand to reinvigorate Pinkberry? Provide a rationale for your answer.

Question Two

  • Determine the most viable target market for Pinkberry using the bases of segmentation to describe the customer profile. Provide a rationale for your answer.

Question Three

  • Describe each level of Maslow’s Hierarchy of Needs. Which level describes you the most when making purchases? Provide a rationale for your answer and use an example to highlight the level.

Respond to Peer(s)

  • Read and respond to at least one of your classmates’ posts.
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