Students will develop a marketing plan based on a product or service that they have chosen.
(Hint: keep your product or service idea simple. Example ideas: Restaurant, single product web store, product kiosk, travel agency, fruit stand, small retail store, coffee shop, or possibly a bakery. Should you have a business idea of your own, use that to build your plan.)
For each assignment, students will compose a written analysis along with a top line summary in PowerPoint. In all plan assignments, incorporate marketing terminology, include graphics, charts, and/or outlines when that form of communication is warranted; additionally, include a discussion of your logic and reasoning for all decisions made and directions taken. The information students include in their marketing plan will be based on information from public secondary sources, company or personal web sites, as well as professional experiences and insights. Surveys and primary research are encouraged but not required.
All assignments need to follow APA style, using 12 point Times New Roman font. Properly cite all research included in your work. Prior to starting the marketing plan, students will need to prepare a marketing plan synopsis for mentor approval.
Research portion of the plan:
1. Prepare and submit a Target Market Analysis
2. Prepare and submit an Environmental and SWOT Analysis
3. Prepare and submit a Competitor Analysis
4. Prepare and submit a Budget Analysis
5. Prepare and submit a Pricing and Distribution Strategy Marketing Mix portion of the plan:
6. Prepare and submit a Marketing Mix
7. Prepare and submit a Schedule for the Promotion Strategy
8. Prepare and submit a Sales Strategy
You may propose an alternative project of their own design that shows attainment of the corresponding course outcome. The mentor must approve the alternative project.
Please look to the example ……………………
This is may help to
-
Students will create a customer-oriented marketing plan in this course. The marketing plan you create should be something that interests you and will be simple enough to fulfill the course requirements (a complex idea requires full comprehension of the course ideas and the presentation of a fully integrated marketing plan as the final outcome in this class, which can be quite challenging). Be aware that this class will be incorporating finance and project management into the marketing plan. In order to incorporate all of these different areas into the completed marketing plan, you will need to relate all of the outcomes and course objectives to one another.
When building your marketing plan, be mindful of:
- Who you are marketing to?
- How to position your product and be noticed by your customers.
- How to find the open market opportunities to deliver wants and needs, based on demographic, lifestyle, financial capabilities, and more.
- How to deliver the right value at the right price.
SWOT is the acronym for Strengths, Weaknesses, Opportunities and Threats. The SWOT takes a look at the micro view of not only your business, but also the business of your competitors. This is a strategic overview in assessing marketing opportunities and challenges. When you conduct your SWOT analysis, keep in mind that you’ll want to relate items to not only the marketing aspects, but also to finance and project management.
PEST stands for Political, Environmental, Social and Technological. The PEST analysis is a macro view of the business environment. This analysis is an overview of factors that will influence your marketing plan.
As the name implies, this is the study and analysis of the target market. It is the process of identifying customers from whom your business will be buying products or services. This is a major analysis to assess the readiness, size, buying behaviors, and relevance of the target market as well as localizing the needs or wants for your service or product. The data that students collect should be clearly separated between primary and secondary sources. Factors comprising an effective analysis include:
- Demographic segmentation (generational, behavioral, psychographic, international, industry)
- Consumer attitudes
- Life cycle
- Opinion leaders
- Social class
It is crucial for business people to examine every aspect of a market before entering it. There are many important marketing terms to learn and understand within the target market context.
In today’s business environment, competitors come in many forms, often in ways unforeseen by many business owners. Consequently, it is very important to keep a keen eye on your industry and emerging industries. In analyzing your competition, students need to address:
Buyers’ adoption processes (what influences them? From economic, lifestyle, purchasing power to decision processes)
What the competition is doing (well vs.. poorly)? What differentiates them from you or others?
What is their product mix (product portfolio)? How do they cater to different segments and income levels, etc?
Competitive advantage and how they achieved it.
What strategies are they incorporating in developing new products?
In terms of position, who are your competitors? Are they market leaders, challengers, followers, nichers?
What the current market or competition is offering?
In budget analysis, students will be exposed to methods of budgeting based on the analysis of the market, competition, and current economy that affect the end users’ buying power. Discussion should include alternative methods depending on scenario, as well as services and products offered. There are four primary budgeting methods; your analysis will involve determining which is applicable to your business and which is not. Occasionally it is acceptable to utilize different methods depending on the product or service and its associated life cycle. The four primary methods are:
- Affordable methods
- Percentage of sales method
- Competitive parity method
- Objective and task method
Keep in mind that in marketing, finance, and project management, what you learn later on may cause you to change your previous assumptions.
The marketing mix is what many individuals think of when the discussion of marketing comes up. Students, however, learn that this is only one aspect of marketing. Without all the research that goes into learning about the customer, finding the right pricing mechanism, understanding how budget plays a role and what the micro and macro forces of the marketplace are doing, the marketing mix cannot possibly be delivered in an effective manner.The marketing mix includes all the elements of marketing. Often considered Integrated Marketing Communications (IMC), the marketing mix will address the different types of marketing techniques and methods as well as different media vessels of advertising. With today’s evolution of marketing and forms of information exchange, marketing has different effective alternatives that work best in certain scenarios; this is the challenge presented to you for your own product or service for this class – determining the right mix, frequency, costs, and message for your audience.
Direct marketing
Channels of marketing
What goes into marketing? 4Ps (Product, Pricing, Placement, Promotion)
How e-commerce change the way we market, and how marketers are innovating how to market? Which relates to online marketing
Global marketing
Advertising media and the strategies for the different media
- Informative
- Persuasive
- Reminder
Sales promotion and personal selling
Public relation
The schedule involves balancing the appropriate marketing mix. Again with finance and its influence of the bigger picture to the marketing and business plans, scheduling of your marketing should be balanced effectively so your company can maintain a healthy bottom line. In this outcome you will be exposed to:
- CPM (cost per thousand / impression)
- Different forms of media channels
- Frequency of marketing /advertising
- Media Schedule after choosing the desired channels or forms
In encompassing the objectives you have learned so far, the next delivery component comes in the way of pricing strategies. Pricing strategies are affected by many factors at this point. From budgeting, advertising, and much more. Depending on your products and services, there is not one price that fits all strategies. Students will find depending on the chosen media or distribution channels, the pricing strategies will differ immensely. Distribution channels to be discussed in the next section include:
- Value-based pricing
- Good-value pricing
- Value-added pricing
- Variable cost pricing
- Cost-based pricing
- Fixed cost pricing
… there are many, more more, too many to list here.
When pricing your product or service, different segments requires different pricing strategies. In understanding these pricing strategies, you are encouraged to completely understand each of the tenants of the best known pricing strategy models. Pricing is the only revenue producing component in marketing – it’s an important aspect.
As mentioned before, distribution strategy dictates some components of pricing strategy. However, distribution channels do give the company a different avenue in generating revenue. You will be learning different forms of distribution and the most common practices used by various industries.You will also learn the importance of intermediaries.
Students will learn the process and nature of effective selling. This will cover an in-depth discussion pertaining to the selling process. The sales force department is crucial in every business, from prospecting to closing the deal. Sales is also another form of marketing and advertising that resonates at a more personal level. Marketers will learn the importance of the sales process, building the right sales team, determining which of the many elements of the promotional mix to use in the marketing mix, and more.
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deliverable length 400 600 words 19
/in /by JosephPrimary Discussion Response is due by Friday (11:59:59pm Central), Peer Responses are due by Tuesday (11:59:59pm Central).
Primary Task Response: Within the Discussion Board area, write 400–600 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas.
The chief operating officer (COO) was very impressed with your presentation to the senior leadership last week. The chief executive officer (CEO) expressed concern that XYZ Plastics has hired a consultant to assist it in preparing for the upcoming negotiations. As a reward for your hard work, he has asked that you share your understanding of negotiation strategy and tactics.
Consider your current or past job or an organization that was recently in the news, and describe a negotiation scenario and the outcome.
Discuss the following:
Responses to Other Students: Respond to at least 2 of your fellow classmates with at least a 100-word reply about their Primary Task Response regarding items you found to be compelling and enlightening. To help you with your discussion, please consider the following questions:
For assistance with your assignment, please use your text, Web resources, and all course materials.
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help with assignment 59
/in /by JosephFocus on the relationship between the former senior manager, who now works for the client, and the former subordinate who has now been promoted. Although the particular fact pattern of the case has now been eliminated by the “cooling off period†of SOX, many parallels still exist in the current audit environment. Explore the vulnerabilities that may result because of trust built through working relationships. In the current environment, what situations create these vulnerabilities for auditors?
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sociological approaches challenge diversity
/in /by JosephPart 1
o What are the key differences between racial and ethnic groups?
o What does it mean to say that race and ethnicity are social constructions? Address why it is important to consider race, ethnicity, and gender as social constructions. In your response, be sure to discuss the process of racialization, and how race and ethnicity have come to be identified as important social categories.
o In what way is gender a social, rather than a biological concept? Do you see any differences in how gender is constructed, versus race and ethnicity?
Part 2
After watching the Race and Sex: What We Think (But Can’t Say) video https://fod.infobase.com/p_ViewPlaylist.aspx?AssignmentID=CPKURK, reviewing the data presented in Demographic Characteristics by Race, answer each of the following questions in your initial post:
o Discuss how the increasing diversity of the U.S. population can be an opportunity rather than a detriment. Reflect on the benefits of diversity, for individuals, for society, and for institutions like the workplace, the health care system, and the educational system.
o Diversity can create challenges for society as well as opportunities. In your opinion, what social issue do you think is the most likely to cause hostility along racial, ethnic, or gender lines? Which sociological theory can help us understand why this issue occurs?
o Describe how the social issue you have chosen above should be addressed. Reflect on whether potential solutions need to be micro-based (directed toward the individual) or macro-based (directed toward society as a whole), or perhaps a combination of both approaches.
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this week discussion 2
/in /by Joseph. On auscultation of her chest, there is decreased air movement and high-pitched whistling on expiration in all lobes
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chemistry discussion question
/in /by JosephDeep-sea divers do not breath air with the same composition as on land. Do an Internet search and report the percent composition of the gasses in a deep-sea diver’s tank. Why is the composition different than normal air?
(Note: There are different types of SCUBA tanks; only report one type.)
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introduction to chemistry 2
/in /by JosephHelp Needed with Chemistry Homework via mypearsonlab.com. I need Chapter 10(Thermochemistry,Introduction to Solutions and Aqueous ) completed which consists of 16 questions as well as Chapter 11 (Gas Laws) which consist of 15 questions.
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need 1 rough draft and 1 essay
/in /by JosephTeacher does not give much information on this and I actually need this completed in a few hours if possible.
I can’t follow her at all really and it’s online, no communication at all for a 1st English class I have ever taken in college.
🚩 Please Help! 🚩
—————————————————————————————————————–
Tell your own story in an essay that relates to the book PDF.
You might write about a time you took a risk, left your old life behind, or pursued the American Dream.
You can describe an instance when you felt homesick, out of your element, lost, or misunderstood.
You may choose to share an anecdote about your first day at a new job, buying a car, falling in love, coming of age, or experiencing some other life-changing event.
You can relate a tale of pride or guilt, lying to or disappointing a parent, struggling to make ends meet, exploring a new culture, helping a stranger, or feeling a sense of community.
In fact, you are welcome to submit any essay that clearly connects with book PDF.
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outcome 1 integrated marketing plan for my friend
/in /by JosephStudents will develop a marketing plan based on a product or service that they have chosen.
(Hint: keep your product or service idea simple. Example ideas: Restaurant, single product web store, product kiosk, travel agency, fruit stand, small retail store, coffee shop, or possibly a bakery. Should you have a business idea of your own, use that to build your plan.)
For each assignment, students will compose a written analysis along with a top line summary in PowerPoint. In all plan assignments, incorporate marketing terminology, include graphics, charts, and/or outlines when that form of communication is warranted; additionally, include a discussion of your logic and reasoning for all decisions made and directions taken. The information students include in their marketing plan will be based on information from public secondary sources, company or personal web sites, as well as professional experiences and insights. Surveys and primary research are encouraged but not required.
All assignments need to follow APA style, using 12 point Times New Roman font. Properly cite all research included in your work. Prior to starting the marketing plan, students will need to prepare a marketing plan synopsis for mentor approval.
Research portion of the plan:
1. Prepare and submit a Target Market Analysis
2. Prepare and submit an Environmental and SWOT Analysis
3. Prepare and submit a Competitor Analysis
4. Prepare and submit a Budget Analysis
5. Prepare and submit a Pricing and Distribution Strategy Marketing Mix portion of the plan:
6. Prepare and submit a Marketing Mix
7. Prepare and submit a Schedule for the Promotion Strategy
8. Prepare and submit a Sales Strategy
You may propose an alternative project of their own design that shows attainment of the corresponding course outcome. The mentor must approve the alternative project.
Please look to the example ……………………
This is may help to
MARKETING PLAN
Students will create a customer-oriented marketing plan in this course. The marketing plan you create should be something that interests you and will be simple enough to fulfill the course requirements (a complex idea requires full comprehension of the course ideas and the presentation of a fully integrated marketing plan as the final outcome in this class, which can be quite challenging). Be aware that this class will be incorporating finance and project management into the marketing plan. In order to incorporate all of these different areas into the completed marketing plan, you will need to relate all of the outcomes and course objectives to one another.
When building your marketing plan, be mindful of:
SWOT ANALYSIS
SWOT is the acronym for Strengths, Weaknesses, Opportunities and Threats. The SWOT takes a look at the micro view of not only your business, but also the business of your competitors. This is a strategic overview in assessing marketing opportunities and challenges. When you conduct your SWOT analysis, keep in mind that you’ll want to relate items to not only the marketing aspects, but also to finance and project management.
PEST ANALYSIS
PEST stands for Political, Environmental, Social and Technological. The PEST analysis is a macro view of the business environment. This analysis is an overview of factors that will influence your marketing plan.
TARGET MARKET ANALYSIS
As the name implies, this is the study and analysis of the target market. It is the process of identifying customers from whom your business will be buying products or services. This is a major analysis to assess the readiness, size, buying behaviors, and relevance of the target market as well as localizing the needs or wants for your service or product. The data that students collect should be clearly separated between primary and secondary sources. Factors comprising an effective analysis include:
It is crucial for business people to examine every aspect of a market before entering it. There are many important marketing terms to learn and understand within the target market context.
COMPETITOR ANALYSIS
In today’s business environment, competitors come in many forms, often in ways unforeseen by many business owners. Consequently, it is very important to keep a keen eye on your industry and emerging industries. In analyzing your competition, students need to address:
BUDGET ANALYSIS
In budget analysis, students will be exposed to methods of budgeting based on the analysis of the market, competition, and current economy that affect the end users’ buying power. Discussion should include alternative methods depending on scenario, as well as services and products offered. There are four primary budgeting methods; your analysis will involve determining which is applicable to your business and which is not. Occasionally it is acceptable to utilize different methods depending on the product or service and its associated life cycle. The four primary methods are:
Keep in mind that in marketing, finance, and project management, what you learn later on may cause you to change your previous assumptions.
MARKETING MIX – IMC
The marketing mix is what many individuals think of when the discussion of marketing comes up. Students, however, learn that this is only one aspect of marketing. Without all the research that goes into learning about the customer, finding the right pricing mechanism, understanding how budget plays a role and what the micro and macro forces of the marketplace are doing, the marketing mix cannot possibly be delivered in an effective manner.The marketing mix includes all the elements of marketing. Often considered Integrated Marketing Communications (IMC), the marketing mix will address the different types of marketing techniques and methods as well as different media vessels of advertising. With today’s evolution of marketing and forms of information exchange, marketing has different effective alternatives that work best in certain scenarios; this is the challenge presented to you for your own product or service for this class – determining the right mix, frequency, costs, and message for your audience.
MARKETING MIX – SCHEDULE
The schedule involves balancing the appropriate marketing mix. Again with finance and its influence of the bigger picture to the marketing and business plans, scheduling of your marketing should be balanced effectively so your company can maintain a healthy bottom line. In this outcome you will be exposed to:
PRICING STRATEGIES
In encompassing the objectives you have learned so far, the next delivery component comes in the way of pricing strategies. Pricing strategies are affected by many factors at this point. From budgeting, advertising, and much more. Depending on your products and services, there is not one price that fits all strategies. Students will find depending on the chosen media or distribution channels, the pricing strategies will differ immensely. Distribution channels to be discussed in the next section include:
… there are many, more more, too many to list here.
When pricing your product or service, different segments requires different pricing strategies. In understanding these pricing strategies, you are encouraged to completely understand each of the tenants of the best known pricing strategy models. Pricing is the only revenue producing component in marketing – it’s an important aspect.
DISTRIBUTION STRATEGY
As mentioned before, distribution strategy dictates some components of pricing strategy. However, distribution channels do give the company a different avenue in generating revenue. You will be learning different forms of distribution and the most common practices used by various industries.You will also learn the importance of intermediaries.
SALES PROMOTION PROGRAM
Students will learn the process and nature of effective selling. This will cover an in-depth discussion pertaining to the selling process. The sales force department is crucial in every business, from prospecting to closing the deal. Sales is also another form of marketing and advertising that resonates at a more personal level. Marketers will learn the importance of the sales process, building the right sales team, determining which of the many elements of the promotional mix to use in the marketing mix, and more.
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kinesilogy final exam
/in /by Joseph– 20 multiple choice/ true-false questions @ 1 pt each
– 4 ‘short answer’ (not essay) questions @ 5 pts each
– 60 minute time limit to complete exam
– Must complete each question in turn (no back-tracking)
• Exam will be available online on Monday 7/2 from 6 a.m. to 11:59 p.m. EST
• All questions from Topics 1-6
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create a text message in which you
/in /by Josephssignment 2: Text Messages – Submit Here
Week 3 Assignment 2: Text Messages
Due Week 3 and worth 40 points
You wake up to your vehicle having a flat tire and will be approximately fifteen (15) minutes late to your Friday morning meeting. Your boss is away from her office, so you know the quickest way to reach her is via text message. Compose and send a text to your manager notifying her of this situation.
Create a text message in which you:
Your assignment must follow these APA formatting requirements:
Click here to view the grading rubric.
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NB: We do not resell papers. Upon ordering, we do an original paper exclusively for you.